Limited Edition Commodore customers chose their very own build plate numbers

Commodore owners are a passionate lot and Holden’s limited edition models are always a hit with fans and customers.

But when Holden offered customers of the last of the line locally-built Motorsport, Director and Magnum Special Edition Commodores to choose their very own build number, it racked up the excitement level a few more notches delivering the ultimate in personalized experiences.

Customers were invited to log onto a website and select a number of their choosing from the build run of each model, 0001 – 1200 for the Motorsport edition for example, and according to CRM manager Rich Wright, the response from customers was enthusiastic to say the least.

“One minute before the Special Edition build number selection website went live we had over 1,000 people waiting for it to open and three hours later almost 80 per cent of numbers for sold cars had been claimed, he says.

This unique opportunity also garnered plenty of media attention on websites such as CarAdvice, The Motor Report and Wheels, but it was the response from customers that Holden appreciated most.

“Providing a customer experience that’s over and above all expectations is really important to us and the feedback we’ve had has been phenomenal,” Wright says.

As one happy customer who secured build number 0330 for a Motorsport Edition Commodore posted online:

“All in all I think Holden should be applauded for allowing us, the fans, a chance to personalise the car with our own build number plate. I think it was a bit of fun that no other car company in the world has done for its customers so we should be grateful for this one chance in a lifetime to be a part of history.”

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August 2017IN THIS ISSUE