Holden embraces diversity
Australia is a country made up of an incredibly diverse mix of people - all with different cultural, ethnic and gender identities. To see that, Holden only needs to look at its customers and employees. As a company, embracing and supporting that diversity is important.
And it is support that is delivered in actions, and not just words. Take its recent involvement with the LGBT+ community’s annual celebrations. Joining in all glamour and excitement of Melbourne’s Midsumma Festival and Sydney’s annual Mardi Gras parade, becoming the first carmaker to sponsor the parade, was fabulous fun for all.
A fleet of rainbow-wrapped Colorados led the parade carrying celebrities including US singer Steve Grand, funny-man Bob Down and fabulous drag legend Cindy Pastel, but at the same time it demonstrated Holden’s support for the LGBT+ community.
As Sydney’s LGBT+ community partied, Holden also had ten Astra Mardi Cars on the streets offering free lifts to party-goers, while its marquee at the Mardi Gras Fair Day helped raise money for Australian Marriage Equality, in between offering free massages, hair styling and make-up sessions.
In Melbourne, Holden’s Midsumma marquee also focused on learning how to create better journeys for the LGBT+ community through the Holden Diversity Survey. For each survey completed Holden made a donation to Australian Marriage Equality, eventually raising $10,000 for the cause.
Ashley Winnett, Executive Director of Human Resources at Holden, said: "We know Holden isn’t perfect and we still have a long way to go. But we’re out and we’re proud in showing support to our friends, colleagues and families in the LGBT+ community."
It’s not just sexual diversity that Holden is committed to, with a declaration on International Women’s Day of a target to become a gender balanced organisation within five years with equal numbers of men and women working in its corporate business.
Other equality measures already in place include providing equal periods of paid parental leave for men and women and increased support of women’s football and grassroots sport.
Beyond gender and sexual identity, Holden is also embracing cultural and cross-generational diversity, along with a number of programs specifically aimed at recruiting, retaining and supporting Indigenous and disabled employees and customers.
Holden has always been a proud Australian company, and now more than ever, it is out and proud and committed to being part of a community that celebrates, serves and employs Australians from all walks of life.
For more information on how Holden is driving change in embracing diversity, check out our diversity page!